Our Story
Because Good Enough wasn’t Enough
After 20 years as a dog trainer, co-founder Hoyt had tried every treat pouch out there. Fabric reeked. Silicone ripped. Nothing worked. So he built the pouch he couldn’t find.
Dozens of prototypes and hundreds of field tests later, the Ultimate Treat Pouch™ was born. What started as a husband-and-wife project in Irvine, California grew into Voilà—self-funded, family-run, and rooted in a love for dogs.
Today, with a small but passionate team and a loyal community of trainers and dog lovers, Voilà continues to evolve through real feedback and real-world testing. Every pouch, clip, and accessory is made for people who expect gear to work better—and look better, too.
Our Standard
Built Like Nothing Else in the Pet Aisle
Most pet gear is built to hit a price tag. Ours is built to perform. Every detail is engineered, tested, and refined until it clears a bar most brands never even set.
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20+ Design Prototypes
From hinge tension to hand-feel to carry ergonomics, we took the time to get it right.
See the Process
Only the Best Materials
If it’s not top-tier silicone, hardware, or textile, we don’t use it.
Why Materials Matter
Custom Accessories
Nothing is off the shelf. Every carabiner, hinge, and buckle is built from scratch to solve real needs
Built From Scratch
Our Mission
Designed for the Voilà Moments
In France, voilà is what trainers say when a dog gets it right—when connection clicks, the timing’s perfect, and the bond is real. That’s what we build for.
Our mission is simple: create gear that makes everyday moments—walks, training, park time, or trails—easier and more joyful. Gear should never distract. It should help you show up, stay present, and share more life together.
Because when it works—voilà—you feel it.
Our Values
Design With Intent
We don’t add features for features’ sake. Every curve, clip, and closure serves a real purpose. If it doesn’t improve the experience for the dog or the human, it doesn’t make the cut.
Aesthetic Meets Utility
We believe beautiful gear can still perform. Clean silhouettes, elevated textures, and fashion-forward colors make our products as wearable as they are functional.
Durability Over Disposability
We choose long-lasting materials over fast-and-cheap shortcuts. Our pouches are built to replace single-use plastic bags and disposable pet gear.
Built for the Bond
Above all, we care about strengthening the relationship between pets and people. That’s why we build tools that support training, adventure, and everyday connection—because those moments matter.
